Curriculum
Integration: Marketing and Innovation
The MSMTI program requires 32 credit hours of course work.
Required Courses (14 credits)
- FIN 508 Economics of the Firm
- OBC 503 Organizational Behavior
- OBC 511 Interpersonal and Leadership Skills for Technological Managers
- OIE 505 Quantitative Methods
- MKT 506 Principles of Marketing
- MKT 512 Creating and Implementing Strategy in Technological Organizations
Foundation Courses may be waived based upon acceptable prior undergraduate or graduate coursework. Waiver Guidelines.
Elective Courses (choose 18 credits from the following courses)
- BUS 597 Internship
- BUS 598 Independent Study
- ETR 592 New Venture Management And Entrepreneurship
- MIS 576 Project Management
- MIS 578 Telecommunications Management
- MIS 579 E-Business Applications
- MKT 563 Marketing of Emerging Technologies
- MKT 564 Global Technology Marketing
- MKT 566 Marketing and Electronic Commerce
- MKT 567 Integrated Marketing Communications
- MKT 568 Data Mining Business Applications
- OBC 531 Managing Organizational Change
- OBC 533 Negotiations
- OBC 535 Managing Creativity in Knowledge Intensive Organizations
- OIE 546 Managing Technological Innovation
- OIE 548 Productivity Management
Last modified: April 28, 2008 14:21:40