M.S. in Marketing and Technological Innovation: Curriculum
Integration: Marketing and Innovation
The MSMTI program requires 32 credit hours of course work.
Required Courses (14 credits)
- FIN 508 Economics of the Firm
- OBC 503 Organizational Behavior
- OBC 511 Interpersonal and Leadership Skills for Technological Managers
- OIE 505 Quantitative Methods
- MKT 506 Principles of Marketing
- MKT 512 Creating and Implementing Strategy in Technological Organizations
Elective Courses (choose 18 credits from the following courses)
- BUS 597 Internship
- BUS 598 Independent Study
- ETR 592 New Venture Management And Entrepreneurship
- MIS 576 Project Management
- MIS 578 Telecommunications Management
- MIS 579 E-Business Applications
- MKT 563 Marketing of Emerging Technologies
- MKT 564 Global Technology Marketing
- MKT 567 Integrated Marketing Communications
- MKT 568 Data Mining Business Applications
- OBC 531 Managing Organizational Change
- OBC 533 Negotiations
- OBC 598C Managing Creativity in Knowledge Intensive Organizations
- OIE 546 Managing Technological Innovation
- OIE 548 Productivity Management
Last modified: Sep 05, 2006, 16:34 EDT
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