M.S. in Marketing and Technological Innovation

Integration: Marketing and Innovation

Technology-oriented environments have unique marketing challenges. Technological advances have changed the very nature of marketing by demanding faster anticipation of emerging markets and radical innovations. At the same time, new technologies depend on solid marketing strategies that take advantage of highly variable climates, where markets are created and eliminated more quickly than ever before. Successful innovation marketing relies on the ability to recognize opportunities in unexpected places, taking advantage of altering communication patterns and the flow of information, all while managing ever-increasing competition on a global scale.

Because technology and marketing management have never been more strongly interdependent than they are today, WPI created the Master of Science Program in Marketing and Technological Innovation (MSMTI), a 32 credit hour program, focusing specifically on the demands of developing and marketing new products and services in the technological world. Students in the MSMTI program acquire the ability to recognize opportunities, create and implement marketing solutions, and develop the leadership and interpersonal skills necessary for success in their industry.

Career Opportunities

Graduates of this program find rewarding careers in many different industries that rely on technology. Recent MSMTI alumni currently work as Marketing Program Managers, Systems Analysts, Web Development Managers, Product Managers, and other managerial positions with companies such as EMC Corp., Genzyme, Simplex-Grinnell, Staples, Commerce Insurance, and Sovereign Bank. On average, MSMTI students see their salaries raise by over 20% from the time they enter the program to graduation.

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Last modified: Sep 05, 2006, 15:50 EDT